The 6 Ds of Offer Creation: How Coaches Can Create Irresistible Offers with Market Research
Leticia Francis 
Learn how to define your transformation, design your process, determine delivery, decide on a name, declare risk reduction, and display social proof
Are you struggling to create offers that resonate with your ideal clients? Do you feel like you're not charging enough for your services, or that you're not attracting the right clients? If so, you're not alone. Many coaches struggle with offer creation, but there is a solution: market research. By understanding your ideal clients' pain points, desires, and objections, you can create offers that are truly irresistible. In this blog post, I'm going to show you how to do just that using my 6 D Framework.
Define the transformation The first step in creating an irresistible offer is to define the transformation you'll provide to your clients. What is the end result they're looking for? How will their life be different after working with you? By getting clear on the transformation, you can communicate the value of your offer in a way that resonates with your ideal clients.
Design your unique process Next, you'll want to design a process that is unique to you and your ideal clients. This process should be designed to deliver the transformation you defined in step one. By creating a step-by-step process, you'll be able to clearly communicate what your clients can expect when they work with you.
Determine length and delivery Once you've designed your unique process, you'll want to determine the length and delivery method of your offer. How long will it take for your clients to achieve the transformation you've promised? Will you work with them one-on-one or in a group setting? By determining these details, you can create an offer that is both profitable and sustainable for you.
Decide on a relevant name The name of your offer is important because it communicates the value of your offer and helps your ideal clients understand what they'll get from working with you. Choose a name that is relevant to the transformation you're providing and that resonates with your ideal clients.
Declare the risk reduction One of the biggest objections your ideal clients will have is the fear of wasting their time and money. To overcome this objection, you need to declare the risk reduction. This means communicating how you'll minimize the risk for your clients and what guarantees you're providing.
Display social proof Finally, you'll want to display social proof to show your ideal clients that your offer is legitimate and effective. This can include testimonials, case studies, and any other evidence that demonstrates the success your clients have achieved by working with you.
By following these six steps, you can create offers that are truly irresistible to your ideal clients. And the best part? You can do all of this using market research. By understanding your ideal clients' pain points, desires, and objections, you can create offers that are tailored to their needs and that they can't resist.
Categories: : From Data to Offer
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Slaying Your Market Research: A Coach's Starter Guide
Upgrade your client acquisition with this practical and actionable guide. Get ready to slay your competition and grow your coaching biz like a boss.
Hello, Hello, Hello Lovely! I'm Leticia
Hey there, I'm Leticia THE Market Research Strategist for coaches and consultants with a data-driven background in analytics. That's why I call myself the “data diva”.
I'm not your average strategist, Lovely. I've spent years working for a top 5 Lloyds of London Insurance Syndicate, strategically positioning them for success. And I'm here to help you do the same.
I get it, you hired a coach before and they gave you vague advice about ideal client demographics. But let's be real, that's not enough. You need a practical and actionable plan to see the results you deserve.
And that's exactly what I'm here to teach you.
I've created The Market Research Mastery Method using my 13 years of data analytics experience that's helped me sell out my programs every single time - even ones I haven't gone public with!
But I'm not keeping this to myself, oh no. I'm on a mission to help female coaches and consultants take their businesses to the next level.
The struggle is real, Lovely. You're feeling burnt out, frustrated, and like you're spinning your wheels. But fear not, I'm here to help you position yourself for profitability and long-term success.
Let's get you the clarity you need to thrive in this competitive market. And don't forget, those multibillion-dollar companies didn't get where they are by chance. They did their research first.
Are you ready to join me on this journey?
Let's do this, Lovely!
